I work at the frontier of technology and bring it into the mainstream: organizations, startups and ventures that turn it into scalable ROI. I spot the wave early, build the product, and have the team in position when everyone else shows up. Right now that’s AI and agentic commerce for optical retail.
Built one of the first ecommerce websites in Canada, before most businesses had a homepage.
Co-founded ChickAdvisor, Canada’s first product review platform, and scaled it to 15M+ users. Built one of the first hashtag-tracking platforms, ahead of Twitter making the hashtag official.
Launched Ask A Pro, later Answerable: real-time chat linking shoppers to brand advocates. Patented, selected by L’Oréal Canada’s Open Innovation Program, acquired by TryMe Technologies.
VARAi: virtual try-on, agentic platforms and a B2B wholesale stack for optical retail, built privacy-compliant across US states, the EU and India. This is the set I’m riding now.
AI commerce for optical retail: Commerce Studio, Design Studio (the world’s first turnkey digital product development platform), a B2B wholesale platform and Marketeer marketing automation. One stack for how eyewear gets designed, sold and tried on.
Canada’s first product review platform, bootstrapped and grown to more than 15 million users.
Real-time chat connecting shoppers to brand advocates to boost sales and lower costs. Acquired by TryMe Technologies.
The Airbnb for warehouse space rental: a B2B marketplace matching businesses with available space.
Named a top 3 global innovation by Reckitt.
Answerable was one of three startups selected, built a proof-of-concept for L’Oréal Canada’s brands and pitched at Station F in Paris.
A computer-implemented system and method for providing on-demand expert advice to a consumer through a real-time question and answer platform.
ChickAdvisor, named to the list.
Tracked brand hashtags through the Gnip pipeline before Twitter made the hashtag official. The Ford eShop Crawl took 500 women shopping across the GTA and generated social coverage of Ford’s vehicle launch.
Board member of the Entrepreneurs’ Organization Toronto. Member and advisor to the Agentics Foundation, open-source agentic AI education.
I’ve sat beside founders in the early, messy stage. These three went on to exits.
Advised on improving and broadening the reach of its product and technical reviews, and on how the platform is designed.
Helped with strategy and direction. A picture is worth a thousand words, but sharing a thousand pictures is hard.
Came in after significant venture investment to restructure the front-end product for better SEO and product-market fit, analyzing locations and properties. Developed Share of Search while consulting there.