For those of you who don’t know, during the last few years (and one of the worst recessions) I’ve split my time between ChickAdvisor.com and consulting to some really great companies here in Toronto.

A few months ago I had a passing chat with Paul Keable at a MS&L client event talking to him about my consulting work regarding Share of Search (think of Share of Voice in traditional media but apply it to search engine marketing and optimization). Over that time we’ve come to realize that we have a lot of things in common and MS&L has done some pretty amazing work both locally and globally in the social media space.

Working for some of the biggest brands in the Canada with an opportunity to shine globally is just a really cool opportunity that doesn’t appear every day. From here on in the weekdays I used to allocate to independent clients will be focused directly through MS&L.

My involvement with ChickAdvisor will not stop, as I will continue to sit on its Board of Directors, but it will certainly change. ChickAdvisor has successfully grown to be recognized as one of the top new social media companies as demonstrated by the CNMA Award as Canada’s Hottest New Digital Kid On the Block. Ali and the team continue to rock the house. We’ve recently added some really skilled developers to the team who previously helped Kaboose get really, really big – some new features were just released this week for the members and we’ve migrated to an Amazon cloud based architecture for future scaling. We’ve also partnered with BBS media to take over the traditional ad sales that I was driving.