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DISCOVER

Fun Projects

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    1996

    Startup #1 - ProfessorJones

    Developed one of Canada first e-commerce business to disrupt the Canadian campus bookstores. Wrote the business plan in my fourth year of university and launched within a year to become one of Canada first eCommerce Platforms ever.

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    2000

    Retail Innovation - Gift of Beer

    A novel and legal approach to buying your buddy a case of beer online. This solution linked e-commerce to on-demand digital printing in early 2000.

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    2001

    Global Campaigns - Stella Artois

    Helped create and deploy a dedicated website for Stella Artois. The joys of working on EST for a Client in Belgium with mutli-language support.

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    2001

    Multi-Channel CRM Platform

    Working the Labatt North America marketing teams we deployed a CRM data collection strategy to connect digital, field marketing, and on-premise activations.

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    2003

    Share of Search (SOS) Platform

    A Balanced Scorecard for Search. Share of search is a SEO/SEM software platform/methodology tracking paid search vs organic search results helping clients balance search engine optimization strategies. Using tools such as SEO moz, raven seo, google adsense, and google adwords I was able to design and manage the implementation of an easy to understand dashboard for paid/earned search efforts.

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    ChickAdvisor - Circa 2006 to Present

    Social recommendations and reviews launched in Canada. Bootstrapped from our living room table to win numerous awards and industry recognition.